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lightwave core

April 13th, 2009

There’s been a lot of conversation in the 3D community about the next evolution of LW 3D, and some of the criticisms are valid. I am of the persuasion that they should have handled their technology reveal a bit better, and taken their marketing look and feel in a new direction. In the end, it’s really a pointless conversation and critique since the rabbit is out of the hat so to speak. Anyway, I put together this little illustration as a sort of conversation starter about how things could have gone.

Here’s my initial thoughts on a visual way of rethinking the age old problem of 3D from a marketing perspective:



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